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Blending intuitive strategy with thoughtful execution to help build magnetic brands that are aligned from the inside out.

ABOUT ME

Hi! I’m Maddie, a creative strategist, brand-builder,

and passionate collaborator. 

 

​I help lifestyle, wellness, beauty, and other purpose-driven consumer brands get clear on what they want to say and how to say it. Together, we craft messaging, content, and campaigns that sound like you and resonate with the people you're here to reach. My approach blends strategic structure with creative instinct — grounded in clarity, shaped by insight, and driven by purpose. The result? A brand that's resonant, aligned and unmistakably yours.​​

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MY CREATIVE POV

 

I believe the best brands aren’t just seen — they’re felt. Strategy without soul falls flat. Storytelling without structure gets lost. I bridge the two with thoughtfulness, intuition, and a deep respect for what makes your brand unique.

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In a world chasing trends and quick wins, the brands that resonate aren’t chasing algorithms — they’re investing in authenticity and connection. When brands blend thoughtful storytelling, purposeful design, and intuitive strategy, they don't just become visible, they become memorable

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My role? To help you own your voice, shape your story, and communicate your message with clarity, so your brand feels aligned from the inside out.

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SERVICES

Whether you're a small-but-mighty team, a founder wearing too many hats, or a brand in transition, I offer strategic and creative support that meets you where you are — from quick clarity boosts to ongoing partnership that helps carry the vision forward.

Retainer

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Ongoing creative partnership for teams and founders who need strategic clarity, hands-on creative support, and cohesive brand storytelling across content and campaigns.

Clarity Sessions

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For founders, creatives, and brand leaders who need sharp strategy FAST. Quick, focused sessions to troubleshoot a challenge, gut-check a direction, or think through a big idea.

WHAT PEOPLE HAVE TO SAY...

“​​I had the pleasure of working alongside Maddie for over 18 months at nfant. Maddie is a smart, strategic thinker with a true passion for brand storytelling. She brings a rare combination of creativity and precision to everything she does—whether she’s shaping messaging, building campaigns, or helping align brand strategy with business goals.

Beyond her talent, Maddie is a genuinely delightful colleague: collaborative, curious, and quick to jump in and add value."

D'lynne Plummer

Brand Strategist + Partner at Late Bloomer Studio

Contact
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